Mother Teresa has been quoted as saying “Don’t wait for institutions, do it alone, person to person.” We often think we have to convince entire organizations or sectors to change their attitudes first, or wait until they do. Business, the govt. and charities have been doing the same things the same way for so long and are so self-centric they have trouble waking up to what the public is saying and wanting. But we see how the mindset of consumers is forcing business to adopt socially responsible attitudes. Charities may come around next and government will likely be the last to change.
I’ve found in 15 years of researching civic and social entrepreneurs that the fastest change (and might I add that it’s a trend grossly unreported in the media) comes from one person stepping out and engaging others who want to get involved in a social issue. Most people have had enough resistence from nonprofit, govt. and corporate cultures that they get discouraged there. That doesn’t mean that one person inside an organization who has the right connections and influence and who “gets it” can’t help change the culture. But often times it’s just too much work or very slow. I’ve worked in all three sectors so I can appreciate the hurdles.
When I did book research for The Power of One: The Unsung Everyday Heroes Rescuing America’s Cities, I found that the key ingredient in solving a given social problem was that one person, not aligned with any organization, and who had an idea, identified and networked on the outside with individuals who were part of existing organizations. Those “insiders” worked outside to help establish the new cause. When the new organization realized positive results and made an impact in the community, the old organizations got on board and contributed or changed their focus in some way. They were motivated to be part of “what’s working”. The civic/social entrepreneurs decided that the issues were too important to wait around for old groups to see the need. The lesson for me was that we as individuals, who see the need, must do our part first. It’s risky, however persistence towards a good cause will make change happen, then become popular, and finally engage others who have a fear of missing out.
